Stage 1 PLANNING: lay a firm foundation for your online business.

• Take some time to describe who your ideal customer is. Think about their current challenges, too. How do those challenges impact their lives? 

• Choose your brand style. The earlier you build a recognizable brand, the better. Building your brand early will allow you to begin using the power of time to build brand recognition. 

• Choose your business name. Your brand consists of two parts: your verbal brand and your visual brand. Start by creating a verbal brand, who you are and what to expect. Your visual brand consists of your brand colors, fonts, logo, and overall style. The links below will help you create a simple-but-impactful visual brand. 

• You don’t have to have all the answers about what your online business will offer at this stage. Start with a simple plan and answer these questions: Will my offer be a product or a service? Who will my offer serve and how?

Stage 3 IMPLEMENTATION: you’re going to find out if what you’ve planned and built is going to actually work.

• Start building your autoresponder email and emailing list: you should explore innovative ways to grow your subscribers. 

• “Launching” refers to the process of getting a product or service in front of the right people in a way that makes them sit up, take notice, and buy. 

• Optimize your sales page: It must engage your site visitor from the headline all the way down to the call to action. 

• In this stage, you want to get nice and comfortable analyzing your results so you can learn from your numbers.

Stage 2 BUILDING: you’ll create a website — a place where future prospects and customers will discover your information and your offers.

• Build your initial website: you can use WordPress website as it serves up all the content, and the visual style of the site is supplied by a WordPress theme. Don’t over complicate your site: You can get a minimum viable version of your website created in under a week. 

• Design your Home page: Your Home page is the front door to your online business, and you want it to be inviting. State how your business offers value to the site visitor right at the top of your homepage. 

• Write your About page: When new site visitors land on your website and like what they find, they’ll visit your About page to learn more about the people behind their new favorite website. 

• Create your Contact page and make your site live! Site visitors will use your Contact page to reach out and ask questions, make queries, etc. Don’t put your email address here — use a form that sends messages to your inbox securely. Once you have your Contact page ready, you can make your website live. That’s right — you can launch a site with just these three pages! 

• Add a Content page: It’s smart to publish regular content so search engines can send the right people to your website. This can be also an e-commerce page. This will be your store with products, a page with services, a way to book appointments. 

• Build your first offer: Don’t build an elaborate, time-consuming first offer without doing a small test with a smaller version of it first.

Stage 4 GROWING: time to see the fruits of all that hard work. It is the beginning of a world of potentials!

• Improve your launch process 

• Improve the customer experience 

• Grow your team 

• Publicize further your e-shop